12/23/2023 0 Comments Rivalo cigarette cartonOnline now leases and manages 15 warehouses around Australia, including six for Philip Morris and two for Coles Myer's K mart discount-store chain. Four years ago, Online started working with Philip Morris's Victorian and South Australian distribution company, Statewide Tobacco Services, to develop a new, computer-based storage and distribution system. Philip Morris, which sells brands such as Marlboro, Alpine and Peter Jackson, is Online's oldest and biggest customer. ![]() Its clients include Coles Myer, the ANZ Bank, Philip Morris, Nissan, Arnott's Snack Foods and ICI Australia's Dulux Paints division. Its turnover has soared from $4 million in its first year to $40 million this year. Online has been marketing a computerised warehousing, order-taking, product handling and distribution service since 1986. One company trying to drag the business into the 1990s is Online Distribution Services, a division of the sprawling Mayne Nickless transport and security group. ![]() Usually it is seen as unglamorous and low-tech, and many marketers still use systems that have been in place for 20 or 30 years. Distribution is a key link in the selling chain - the best research, product development and advertising in the world are worthless if a company has trouble getting its products to market - but it is rarely considered essential to marketing.
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